Our Story

Morph Boutique is an online fashion accessories brand based in Atlanta, Georgia. Our mission is to help women elevate their confidence, accentuate their beauty and express their personal style with fabulous and affordable fashion accessories.  We believe that when a woman feels good about herself she expels a positive energy to everyone she meets. She has a sparkle in her eye and an extra sway in her walk. She is unstoppable. What we do at Morph Boutique really isn't about the accessories. It's about how the accessories make you feel.

We care about our customers.  Realizing that our success comes from you, the customer.  We take pride in our exceptional customer service.  Our customers are like friends in our head.  We get to know you through your orders, emails, and your interactions on social media.  We may not always comment but we see you.  You make us smile.  Your positive experience with our products brings us joy exponential.

Meet LaTasha

Hello! I'm LaTasha Heggins, the Founder and President of Morph Boutique.  I am the proud Mother to two amazing boys, a problem solver, constant optimist, a lover of travel and all things fashion, especially accessories.  I've literally been carrying a handbag everywhere since I was about 8 years old. I absolutely love my job and the amazing women I've been able to meet through my entrepreneurship journey. I earned my degree in Fashion Merchandising in 2000 and a Certificate in Women’s Entrepreneurship from Cornell University in 2021.